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Donal Daly / 6 Rockets

Donal Daly / 6 Rockets

Think for a Living

Donal Daly / 6 Rockets

  • About
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Category: Marketing

Marketing, Research, Sales, Uncategorized

Ideal Customer Profile – Part 1: Introduction

In a world responding to the Mega Trends of Digital Transformation and Customer First, companies are under pressure to act strategically, collaborate proactively and respond quickly, earning their customer’s business month on month, time over time. Selecting companies for whom you can best deliver value makes that a lot easier. Over this series of posts…

January 22, 2018 donal_daly
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Marketing, Research, Sales

Wasting money on the wrong deals?

Why work on unqualified opportunities when you could be making money? That’s what a good friend of mine – a senior sales executive with a technology company – asks his sales team every week at their regular Friday morning review meeting. I have long argued that whenever you spend time on an unqualified sales opportunity,…

December 6, 2017 donal_daly
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Marketing, Research, Sales

Low Hanging Fruit (4 Sales Insights)

I’m fond of low hanging fruit. If there is a quick win that delivers benefit now, without negatively impacting the longer-term opportunity, then it seems why wait. That’s why, when, as I was doing research for my latest book, I was delighted to find so many data driven insights coming from the correlation and cross…

November 26, 2017 donal_daly
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Leadership, Marketing, Personal Perspectives, Sales

The Worst Business Advice

I thought about the worst business advice I ever heard when Matt Heinz asked me to participate in his ‘How I Work’ series. He asks a few questions about your working environment, your favorite life-hack or timesaving tip, and so on. One of the questions on the list was: ‘What is the best piece of…

November 9, 2017 donal_daly
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Account Planning, Artificial Intelligence, Leadership, Marketing, Research, Sales, Sales Management

Mike Rosenbaum of Salesforce | Foreword to Digital Sales Transformation in a Customer First World

As you may have seen elsewhere, I spent a lot of the summer of 2017 writing my new book. (If you are reading this before November 6, 2017, and you are going to Dreamforce, I’d love it you could join me at book launch party – Nov 6, 7pm, Novela, San Francisco). The book –…

October 30, 2017 donal_daly
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Marketing, Personal Perspectives, Sales

Mandy, I don’t want to break up either …

I’m trying Mandy, I really am. When you wrote “I don’t really want to break up with you“ it got to me. I thought about it – and I think I understand. (By the way, what you wrote has now been read by thousands of people online, and I’m not sure how I feel about that.) You’re a girl…

August 20, 2017 donal_daly
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