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Donal Daly / 6 Rockets

Donal Daly / 6 Rockets

Think for a Living

Donal Daly / 6 Rockets

  • About
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  • Video
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Marketing, Personal Perspectives, Sales

Humans Can’t See Straight

We are always biased. We always see things from our own perspective. We’re focused on protecting our own interests. We get upset when people don’t let us pull out in front of them in traffic and annoyed when someone cuts us off. We get frustrated when the person in front of us takes too long…

May 19, 2017 donal_daly
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Account Planning, Sales

The 3 Critical Components of Account Plans (and the action plan)

One of my early observations of sales methodology was that it was very hard for sales professionals to execute on their Account Plan. There was lots of valuable strategy to use, but very little support on the practical execution. (That was why we developed Altify Account Manager). Developing a plan has limited benefit unless you…

May 18, 2017 donal_daly
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Marketing, Sales

Is Marketing About To Be Fired?

This is continuation of my previous post: A Sales Story for our Time. This is not the way it’s meant to be. It’s far too complicated. Christy Dignam’s plaintiff voice crept out from the Bang and Olufsen surround sound system in Jack Swenson’s new 7 Series. Jack always felt that Dignam, the lead singer of…

May 17, 2017 donal_daly
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Marketing, Sales

5 Sales Credibility Killers

There was a time, long, long ago in a dim and distant past when, if you were in sales, the company you worked for and the product you sold were more important than how you personally sold. You may remember the ‘No one gets fired for buying IBM’ adage. Buying from a market leader was often…

May 16, 2017 donal_daly
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Account Planning

7 Booster Shots for your Key Accounts

Remember that account plan you built at the start of the year for your Key Accounts?  Have you continued to work it? This would be a good time to refresh it, check your progress against the initial objectives, and update your plan for the balance of the year. Now is the time for your booster…

May 15, 2017 donal_daly
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Sales Management

15 Attributes of Great Sales Leaders

Sales leadership is hard. Professional sales leaders know that success is always about a customer-first entrepreneurial mindset, team motivation and coaching, and ensuring that the right skillset. mindset and toolset exists. Here are 15 attributes of winning sales leaders. Some are things they know and some are things they do. A great sales leader is…

May 14, 2017 donal_daly
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